Here’s how it looks in Universal Analytics: This allows site operators to explore and analyze visitor behaviour within a visually attractive, powerful browser-based dashboard. Once your website goals are clearly defined, it should become much easier to find the right KPIs for your website. Many of these can be monitored for free with Google Analytics, by integrating a small piece of code into your website. Which means working to improve your search rankings!ĭefine your website’s goals with micro and macro objectives Which Google Analytics metrics should I track? And improving your pages/session could be a micro goal that helps you get there.Īnd if brand awareness is your macro goal, then visibility in search results could be the micro goal that gets you there. Or if you run a publishing site then pageviews (and therefore ad inventory) will be the macro goal. And driving more product video views might be a micro goal that helps you get there. If you run an ecommerce business then online sales are clearly the macro goal that matter most. The micro-goals will often serve towards a bigger macro goal – your job is to find the right ones to help you get there. It’s worth remembering that there are both overall goals (macro goals) and sub-goals (micro goals) for your website. So first, you must clearly define your objectives: what do you want to achieve with your website?

It’s worth noting that there are over 100 Google Analytics metrics available – and you definitely don’t want to track them all! Both on the type of website you operate, and your business goals. Show me What are the most important website KPIs? Discover how to improve your SEO with Ryte

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